Starting a law firm may seem like an intimidating proposition, but with this 5-step guide you’ll be prepared to buy the perfect domain name for your new company in no time. Before we begin, you need to first answer three questions about your new business:
What are the needs of your law firm ?
How will you fulfill those needs ? What products and services will you provide? Now that you have answered these questions, let’s take a look at how to find the best domain name.
Define your target market
Before you pick a name, it’s important to have a sense of your target market. Think about who might need your services, where they are located, and what kind of legal issue they are dealing with.
If you aren’t sure about those things yet, there’s no rush. Just make sure that you do eventually because once you decide on a name it won’t be easy to change it later. What matters is that you keep an open mind and explore all possible options so that later on when you do narrow down your scope, you won’t regret having had some basic knowledge beforehand.
You don’t want to waste time and money building up a brand only to find out that it doesn’t fit your niche or audience after all.
Research current law firm domain names
Depending on your goals for a domain name, different keywords might be better. For example, a law firm specializing in copyright law might have an easier time obtaining domains with copyright, copyrights or intellectual property keywords. For general practice firms that want to appeal to local clients and potential customers, locality may be key ( Chats worth Personal Injury Lawyer).
Though it’s not as likely that you’ll get exactly what you want, picking a current domain name will give you an advantage and if nobody has registered it yet, now is your chance. Some lawyers find success by purchasing domain names they want and then working on building their brand through blogging or other means until they can get those high-value domains to rank well organically.
It’s important to note that most registrars offer some sort of cash back guarantee program so there’s no risk in trying. If you purchase a domain name and decide later that it isn’t right for your business, contact the registrar and see if they’ll buy it back from you at market value (sometimes called parking domains).
You can also keep an eye out for when other businesses go out of business so you can pick up their old domains cheaply sometimes less than $100 as these are often very valuable. In fact, dropping just one letter from any keyword phrase results in huge changes in search engine rankings, so buying older domain names is usually worth considering.
Look up available domains with a .com, .org, .net or .online extension
Exact match domains (EMDs) are domains that are identical to or very similar to a business’ name. They make perfect sense for law firms and other businesses that want their website address to match their brand name. But, alas, they’re expensive – as of writing, you can buy some of these for up to US$40,000 – US$50,000 for a single year’s registration.
Still, there are different ways you can register one at less than market price: paying multiple years upfront; using domain broker companies; using bulk registrars, and even buying from another party who failed to pay renewal fees. A good tip is also to go for generic domain extensions like .org or .net rather than .com because it will be cheaper.
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Do an online search to see if there are any domain squatters
If you haven’t already purchased your domain name, do a quick Google search to make sure it’s available. Be sure to check all extensions possible (.com, .net, .org, and so on) as some domains may be restricted. This is a great way to ensure that you aren’t purchasing something that someone else has already registered for nefarious purposes.
If there are squatters online with your desired domain name and extension(s), run them through your favorite domain-lookup tool and see who owns them. You can also look up historical information about past owners of any given domain. Once you know who owns it now, contact them directly to negotiate an acquisition of sorts. It never hurts to ask! (But remember: if they don’t want to sell their domain name, don’t force them.)
Next, get creative: Once you have verified that your desired law firm domain name is not currently owned by anyone else or reserved by a registry (such as .edu or .gov), brainstorm names that would be appropriate for your law firm.
You should consider how easy they will be for potential clients to remember and type into their web browser when looking for legal services online and how difficult they will be for competitors trying to copycat you down the road.
Law Firm’s Marketing Strategy
While lawyers have always had to approach marketing from a different perspective than other businesses, law firms have gone through more significant changes over time. For one thing, law firms are growing. While there were fewer than 50,000 lawyers in 1980, as of 2016 there were almost 800,000 practicing attorneys in the U.S according to Bureau of Labor Statistics data.
Additionally, research shows that consumers are increasingly interested and involved with their legal options and more inclined to do their own research before contacting an attorney or law firm. To effectively market your law firm, you need to be able to engage with potential clients online where they spend most of their time. A website is essential for any business today, but it’s especially important for law firms.
If you don’t already have a website or aren’t sure if your current site is up to date, now is a good time to think about updating it. Your website should be easy for potential clients to find on search engines like Google and Bing and social media platforms like Facebook and Twitter and they should be able to easily contact you once they find you online.
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